Whakatane offers a laid-back atmosphere with a mix of coastal beauty and local culture. Visitors can stroll along the waterfront or explore the nearby beaches, enjoying the fresh sea air and scenic views.
Sightseeing
Things to do
Local food and drinks
Local traditions
Do's and don'ts
Practical
About Whakatane
The town has a friendly vibe, with cafes and shops lining The Strand. It is a place where you can take your time, whether you are enjoying a coffee or planning your next adventure in the Bay of Plenty region.
Things to know
Good to know
History
Whakatane has a rich Māori heritage, with the local iwi (tribe) being Ngāti Awa. The area was settled by Māori ancestors around the 13th century, and it has remained significant in Māori culture.
European settlers arrived in the 19th century, leading to the establishment of a town in 1876. Whakatane grew as a port and trading hub, and today it reflects a blend of its historical roots and modern development.
Photo: Wikipedia / Wikimedia Commons